

So relying on Facebook to provide companies with accurate personal information is part of the problem. See Also: Why No One Trusts Facebook To Power The Future That’s not likely to please users who say they don’t want to have a Facebook account in the first place. It’s likely BarkBuddy aims to use personal information in a similar way to determine whether or not a person can provide a good home for a pet. The company initially only used Facebook to verify the identity of users, but has since implemented an option that lets users connect with their phone number and email address.
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The company wants to make sure drivers and passengers can recognize each other so no one gets into the wrong car. Lyft, the on-demand taxi service, relies on Facebook to verify the identities of drivers and passengers. Facebook registration, however, will be a part of the preapproval process for adoption when the company implements that option, O’Brien said.

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The company plans to add email registration and the option to share via text message and Twitter in a future version. A Requirement That’s Too In Your FacebookĬhris O’Brien, the communications director for Bark & Co., the company behind BarkBuddy, told me that Facebook login won’t be mandatory forever. While BarkBuddy might be a cute way to save some animals’ lives, that’s not enough of a justification for some people.Īlmost all of BarkBuddy’s one- and two-star reviews complain about the Facebook requirement. And users may not feel comfortable with a stranger working at a shelter reviewing their Facebook account as part of the adoption process. But that doesn’t make sense: While Tinder, the dating app BarkBuddy emulates, uses your Facebook account information to match you with friends of friends, dogs can’t even have Facebook profiles. Like Tinder, BarkBuddy requires a Facebook account to log in. The app’s design isn’t the only way in which it resembles dating apps. (After trying it a few times, I can tell you that it’s really hard to swipe left on any of them.) It lets you swipe left if you’re not interested in the dog shown, or right if you want to add the dog to your favorites. The application uses an interface similar to dating app Tinder. See Also: Facebook Is Trying To Integrate With EverythingīarkBuddy is an app you want to love (and it does have some five-star reviews along with one- and two-star pans). The overwhelmingly negative comments on the App Store page echo the same thing: Requiring Facebook to use the application is bad. The app, currently available for iPhones and iPads, requires a Facebook account and active location services before it shows users dogs in their area. One new application, BarkBuddy, aims to make it easier for dogs to get adopted, and for humans to find a new best friend-but some people think it’s getting a little too friendly. Barking Mad At Facebook BarkBuddy is all about man’s best friend-not Facebook friends. Now a growing sense of Facebook fatigue seems to threaten that balance, with users lashing out at apps that stick to Facebook for logins.

The price seemed acceptable-even if Facebook was the ultimate winner, gaining insights into both consumer behavior and the mobile-app economy. For years, Facebook users and app makers had an understanding: Use your account on the social network to log in, and we’ll all save a little time.
